Digital marketing is the promotion of products and services using digital channels including search engines, social media, apps, websites, TV, radio, watches and other IoT (internet of things) devices. Website marketing is the strategic promotion of a website to increase its visibility and attract relevant traffic. Marketing a website means understanding what customers want and need. It’s not a secret. Potential customers are searching Google for solutions to the problems you solve. Google allows you to unlock the power of your data with interactive dashboards and reports. The opportunity to connect with potential customers and turn them into buyers (and loyal fans) is tremendous. That’s the good news. Here’s the bad: You need a website marketing strategy and creating a powerful website marketing strategy can be tough.